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January 2012
by Own it Ventures at 2012-03-02 15:04:11
Olive Lynch describes her business as, "We create value out of that which is considered valueless. " She has definitely done that. This week, Waste Management Technologies won the Woodbridge Business Plan Competition on Wednesday, February 29, 2012. A wonderful accomplishment, yet one amongst many for start-up entrepreneur, Olive Lynch...
Change, Fear, and Entrepreneurship
by Own it Ventures at 2012-02-13 17:12:55
The last several weeks have been tough. A wonderful friend, mentor and business advisor died in a freak accident. My son was in the hospital, (Thank God, he is fine). In addition, my business is undergoing a SWOT analysis...
Support American Ingenuity - Shop Locally
by Own it Ventures at 2012-01-13 18:59:33
As the Holiday season is upon us and we frantically search for the perfect gifts, Own It Ventures wants to start a movement- Support American Ingenuity - Shop Locally. A much deserved recommend and thumbs up is a woman-owned pet store in Morristown, NJ called the Elephant Nose Pet Center. Owned by Julia Pilas, the Elephant Nose Pet Store has been in operation for 16 years and is located at 59 South Street. We met Julia at the Own It Ventures Conference on October 29, 2011...
The Silver Lining of New Jersey- Women Entrepreneurs
by Own it Ventures at 2012-01-13 18:58:12
As businesses reflect upon 2011, mixed feelings and perspectives result. The economy has stabilized somewhat, yet needs improvement. People are spending some money, yet still anxious. New Jersey housing market is still unstable; yet for the New Jersey business economy, there is a silver lining...
Sponsorship ROI = Mutuality of Benefits and Goals
by Own it Ventures at 2012-01-13 18:57:37
I recently read a blog by Jim Andrews in Advertising Age called, 'The Most Important Rule of Sponsorships: Invest Rather Than Buy,'(see link below). Since Sponsorships drive a big majority of our revenue, his article caught my attention. In his article, Jim states, "To maximize their return on these significant relationships, marketers must shift from being buyers of sponsorships to investors in partnerships. What's the difference? A buyer acquires something for limited use or to serve a single purpose...